By Zara Irshad, Staff Writer May 27, 2026 (SFChronicle.com)
Gift Article
A new adult film production is looking for a Mayor Daniel Lurie impersonator, according to posters spotted around San Francisco. Jana Ašenbrennerová/For the S.F. Chronicle
Daniel Lurie may be known for his lighthearted Instagram reels, but a new casting call seeks to place the San Francisco mayor’s likeness in a not-so-family-friendly scenario.
“Daniel Lurie impersonator Needed For: Gay Adult Film,” read posters spotted in the Castro and Haight-Ashbury neighborhoods last week.
The X-rated project is being put together by a group of self-proclaimed San Francisco natives. Its title, “Let’s Blow San Francisco,” riffs off Lurie’s popular “Let’s go San Francisco” rallying cry.
The adult film, which is still searching for funding, would “star a fictionalized version of Mayor Daniel Lurie interacting with his fellow San Franciscans,” one of the individuals behind the project, who goes by the name Scooter, told the Chronicle via email. “From regular community members, to police officers, and beyond.”
In addition to being 18 years or older and striking a physical resemblance to the mayor, applicants must also be able to copy Lurie’s voice and mannerisms. Those interested can email the filmmakers a two-minute-long clip of their best Lurie impersonation.
The Chronicle has reached out to Lurie’s office for comment.
An X-rated Lurie impersonator may seem an unconventional ask, but for someone with the mayor’s public popularity, it was just a matter of time. The Chronicle’s most recent poll shows that Lurie is extremely popular for a big city mayor, with 74% of respondents approving of his performance in office so far.
Scooter said that they have received some inquiries for the role, but are still on the hunt for their Lurie lookalike.
“We’ve had some suspicions that people may be reluctant to want to think or admit that they look like Daniel Lurie,” Scooter wrote. “However, we think that this is a great quality.”
Scooter’s team initially planned to pool their own money together to fund the production of the film, but the buzz around the posters has prompted them to now explore the possibility of using product placement to finance the project.
Indeed, the social media response to the casting has been enthusiastic, with many cracking jokes about the casting and some declaring: “San Francisco is back.”
May 27, 2026
Staff Writer
Zara Irshad is the Chronicle’s Arts & Entertainment Engagement Reporter. She joined the Chronicle as a summer 2023 intern for the Datebook team. She is a recent graduate of UC San Diego, where she studied communications. She previously interned for the San Diego Union-Tribune and wrote for her campus newspaper, the Guardian, where she served as editor-in-chief. Irshad was part of the honors program for her major and double-minored in world literature and film studies.
