The surprising psychology behind your urge to break the rules

Paul Bloom • TED@Destination Canadat

We all experience it: that desire to do something wrong just for the sake of it. Whether it’s walking on manicured grass or sticking your finger in a friend’s ice cream, psychologist Paul Bloom invites us to see the clever, creative and beautiful side of these minor impulses to do bad. He dives into the psychology behind this all-too-human condition — and proposes that it helps make our world a little more unpredictable and fun.

About the speaker

Paul Bloom

PsychologistSee speaker profile

Paul Bloom explores some of the most puzzling aspects of human nature, including pleasure, religion and morality.

About TED Institute

Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas. The culmination is an event produced, recorded, and hosted by TED, generating a growing library of valuable TED Talks that can spur innovation and transform organizations.

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