New Thinking Allowed with Jeffrey Mishlove Aug 17, 2025 Psychology and Psychotherapy Mark Tadajewski is the Editor of the Journal of Marketing Management. He is an honorary professor of marketing at the University of York in the UK, as well as the Open University, and Royal Holloway, University of London. Here he points out that the history of advertising and marketing is deeply intertwined with developments in such areas as Mesmerism, hypnosis, psychical research, Theosophy, New Thought, and parapsychology. In particular, he highlights the role of Harlow Gale in the late nineteenth and early twentieth century, a specialist in advertising psychology and also a member of the Society for Psychical Research. 00:00 Introduction 03:01 The hidden history of marketing 13:44 The importance of psychical research 21:17 “Atmospherics” in marketing and advertising 27:02 Influence of the New Thought movement 31:44 The toxic side of marketing and advertising 38:45 New directions in marketing 46:21 Receptivity of the marketing community 51:42 What does it mean to be human? 55:00 Conclusion New Thinking Allowed host, Jeffrey Mishlove, PhD, is author of The Roots of Consciousness, Psi Development Systems, and The PK Man. Between 1986 and 2002 he hosted and co-produced the original Thinking Allowed public television series. He is the recipient of the only doctoral diploma in “parapsychology” ever awarded by an accredited university (University of California, Berkeley, 1980). He is also the Grand Prize winner of the 2021 Bigelow Institute essay competition regarding the best evidence for survival of human consciousness after permanent bodily death. He currently serves as Co-Director of Parapsychology Education at the California Institute for Human Science. (Recorded on July 24, 2025)