The universal desire to squeeze baby animals, hard
- By Carrie Arnold on July 1, 2013 (scientificamerican.com)
Whether we are pinching the cheeks of an adorable toddler or enveloping a beloved pet in a bear hug, most of us have experienced the strange drive to give something cute a gigantic squeeze. New research by two Yale University psychologists details how the sight of something cute brings out our aggressive side. Rebecca Dyer and Oriana Aragon investigated “cute aggression” by showing study participants slide shows of either cute, funny or normal animal photographs. As they watched, the participants held bubble wrap. The researchers, attempting to mimic the common desire to squeeze cute things, told subjects to pop as many or as few bubbles as they wished. People watching the cute slide show popped significantly more bubbles than those viewing the funny or control pictures, according to results presented at the Society for Personality and Social Psychology annual meeting in New Orleans. “Some things are so cute that we just can’t stand it,” Dyer concludes.
Cute aggression’s prevalence does not mean that people actually want to harm cuddly critters, Aragon explains. Rather the response could be protective, or it could be the brain’s way of tamping down or venting extreme feelings of giddiness and happiness. The scientists are currently conducting additional studies to determine what drives the need to squeeze.
This article was originally published with the title “Cuteness Inspires Aggression” in SA Mind 24, 3, 18 (July 2013)
ABOUT THE AUTHOR(S)
Carrie Arnold is an award-winning freelance science journalist based in Virginia. In addition to Undark, her work has appeared with Scientific American, STAT, National Geographic, Wired, and The New York Times, among other publications. Credit: Nick Higgins
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(Suggested by Suzanne Deakins, H.W., M.)