What if advertising was honest?

Sylvester Chauke | TED@BCG

• November 2023

After years of brand building, marketing veteran Sylvester Chauke realized that his industry had sold the world on overconsumption, with devastating consequences. He shares how marketers could instead promote sustainability with “honest ads” that do right by the planet and encourage people to think twice before buying.

About the speaker

Sylvester Chauke

Branding disruptorSee speaker profile

Marketing veteran Sylvester Chauke asks a provocative question with his work: “What if advertising told the truth?”

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