How symbols and brands shape our humanity

Debbie Millman|TEDWomen 2019

“Branding is the profound manifestation of the human spirit,” says designer and podcaster Debbie Millman. In a historical odyssey that she illustrated herself, Millman traces the evolution of branding, from cave paintings to flags to beer labels and beyond. She explores the power of symbols to unite people, beginning with prehistoric communities who used them to represent beliefs and identify affiliations to modern companies that adopt logos and trademarks to market their products — and explains how branding reflects the state of humanity.

This talk was presented at an official TED conference, and was featured by our editors on the home page.

ABOUT THE SPEAKER Debbie Millman · Design evangelistAs host of the long-running podcast “Design Matters,” Debbie Millman illuminates the creative processes of some of our era’s most intriguing artists, designers and icons

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