Man naturally desires, not only to be loved, but to be lovely; or to be that thing which is the natural and proper object of love.
–Adam Smith in “The Theory of Moral Sentiments” (1759)
Adam Smith (June 16, 1723 – July 17, 1790) was a Scottish economist, philosopher and author as well as a moral philosopher, a pioneer of political economy and a key figure during the Scottish Enlightenment era. Wikipedia
