Book: “Brainwashing: The Science of Thought Control”

Front Cover

Oxford University Press, 2004 – Psychology – 324 pages

The term ‘brainwashing’ was first recorded in 1950, but it is an expression of a much older concept: the forcible and full-scale alteration of a person’s beliefs. Over the past 50 years the term has crept into popular culture, served as a topic for jokes, frightened the public in mediaheadlines, and slandered innumerable people and institutions. It has also been the subject of learned discussion from many angles: history, sociology, psychology, psychotherapy, and marketing. Despite this variety, to date there has been one angle missing: any serious reference to real brains.Descriptions of how opinions can be changed, whether by persuasion, deceit, or force, have been almost entirely psychological.Brainwashing, Kathleen Turner’s fascinating and informative voyage through the subject, is the first to combine the latest findings in social psychology and neuroscience in trying to understand the incredibly complicated workings of the human brain. In elegant and accessible prose, and with abundantuse of anecdotes and case-studies, she looks at the ethical problems involved in carrying out the required experiments on humans, the limitations of animal models, and the frightening implications of such research. Using a thoughtful and comprehensive approach to the subject, Taylor shows the prevalence of brainwashing in the world today, while effectively defusing the fears associated with it.

(Google Books)

Biography: Gobind Behari Lal

Gobind Behari Lal was an Indian-American journalist and independence activist. A relative and close associate of Lala Har Dayal, he joined the Ghadar Party and participated in the Indian independence movement. He arrived the United States on a scholarship to study at the University of California, Berkeley. Later, he worked as a science editor for the Hearst Newspapers. In 1937, he became the first Indian to win the Pulitzer Prize.[1]

Early life

Gobind Behari Lal was born to Bishan Lal, the Governor of the Bikaner princely state. His mother’s name was Jagge Devi.[2] He obtained B.Sc. and M.A. degrees from the Punjab University at Lahore. He served as an assistant professor at the University from 1909 to 1912.

Lal was the cousin of the Indian nationalist Lala Har Dayal‘s wife, and participated in the Indian independence movement. Har Dayal set up the Guru Govind Singh Sahib Educational Scholarship to encourage Indian students to gain scientific education. Lal began attending the University of California, Berkeley in 1912 on this scholarship.[3] He completed his postgraduate education there.

Career

Lal served as the Science Editor for The San Francisco Examiner from 1925 to 1930. He was the first journalist to use the term “Science Writer” in his byline.[2] He went on to work for other Hearst Newspapers concerns in San Francisco, New York and Los Angeles.[4] Lal wrote on a variety of topics, and interviewed many notable figures, including Albert EinsteinMohandas K. GandhiH. L. MenckenEdna St. Vincent MillayEnrico Fermi and Max Planck.[2]

Lal shared the 1937 Pulitzer Prize for Reporting with John J. O’NeillWilliam L. LaurenceHoward W. Blakeslee and David Dietz. The group won the award for their coverage of science at the tercentenary of the Harvard University.[5]

Lal was one of the founding members of the National Association of Science Writers, and served as the Association’s President in 1940.[2]

Lal died of cancer in 1982 at the age of 92, a few weeks after writing his last article.[4]

More at:  https://en.wikipedia.org/wiki/Gobind_Behari_Lal

Minerva looks ahead, 2018

December 29, 2017 (sfgate.com)

As Baby 2018 shakes his rattle, Uranus turns direct in fiery Aries, awakening the slumbering rebel in all of us. The Sun aligns with Saturn in ambitious Capricorn-yes you CAN get those resolutions written and even kept! On a long term note, Jupiter-Mr. Lucky, the great expander-remains in determined Scorpio through most of the year, a positive placement.  For a time mighty Mars shares space with him.  Look out world!

Mercury goes direct now in Sagittarius, assuring a lively roommate for Venus. Male-female stereotypes, Mars and Venus, both retrograde much of this year, suggest that transgender issues such as sexual reassignments will receive even more of spotlight attention.

ARIES (March 20-April 18)

Jupiter settles into your hormone house for most of the year. You won’t want to deny yourself anything.  Oh!  The possibilities! In other news:  An inheritance could be yours this year and/or a bonus.  Joint funds are highlighted. Loans look promising; refinance possible. Make a decision about that on April 15 and expect results around Sept. 24. A problem regarding your career or public standing continues to rankle but you’ve more than enough chutzpah to rise above it.  Remember, yours is the “rules were made to be broken” sign.  Independence is the order of the year.

TAURUS (April 19-May 19)

Partnerships take center stage throughout most of 2018.  An all-seeing Jupiter suggests that many Bulls will find soul mates and most all will sign contracts of one kind or another. Expect pressure regarding long range trips and/or higher education to subside as 2018 perks into position. Start a new project with the new moon May 15, possibly involving art and/or investment and expect to reap the benefits Oct. 24. Uranus, department chair of One Never Knows shifts into your sign May 15. Brace for shocks, surprises and sudden reversals. Remember: these can be a good thing.

GEMINI (May 20-June 20)

Constraints lift in 2018.  This is the year when “just a job” can morph into a megawatt career, a time tailor-made to streamline the nitty-gritty of your life into a semblance of order.  Do the diet thing, the spa thing, hire the office or household help you need.  You know the drill!  Take advantage of a benevolent Jupiter in your so-called work house.  Come June 1, your ruling Mercury comes home to help pull your scattered life together.  An issue having to do with co-mingled funds has held you back-but it’s nothing that you can’t scheme your way out of. You’ll get further insight on this around June 13.  Make a decision then, act on it immediately, and reap the benefits in late December.

CANCER (June 21-July 21)

Despite the fact that mean old Saturn now hangs in your relationship corner, love remains very much on your mind. If not already “taken,” a strong contender will surely appear within the next six or seven months. As the year takes off, life is a playful smorgasbord.  You enjoy your children, if you have them, or may want to add to the population if you don’t.  One thing is certain; you’re going to be very creative.  Make a decision June 21-the Summer Solstice–then watch for surprising results on December 3. In the meantime, summer simmers, fall’s fabulous. The new moon in your sign-a Solar eclipse-on July 12 has awesome possibilities.  Plan for it.

LEO (July 22-August 22)

The eclipsed full moon in your sign Jan 31 triggers home-centered interests. One would ALMOST take you for a Moonchild as you go merrily about buying and refurbishing homes, mending fences, pampering parents, canning peaches, joining the PTA, etc. Sound hohum?  You won’t think so-not until August when you get a sudden urge to PARTY!  Your personal spring break comes late and lasts for the rest of the year.  Toward fall you’ll not only have a new young energy in your life-very possibly a lover, or maybe a hobby or creative interest that take off big time.  Make a big decision about you on Aug. 11.

VIRGO  (Aug. 22-Sept. 21)

Professional connections loom large.   That old “it’s not what you know but who’ stuff.  This warming trend continues throughout most of 2018.  Your Virgo word-smithing techniques are much appreciated.  Hopefully, you’ve found the niche for which you’ve been striving. As your birthday approaches, and the year draws toward a close, be alert for new directions. Make an important decision Feb 1 when the Virgo full moon shines bright. This is your prep time.  You should see resolution around the new moon in your sign in September. Roadblocks, should they arise, center around children or younger friends.   Don’t let them run you!

LIBRA (Sept.22-Oct. 22)

A never to be forgotten year fades into history and you recognize that your recent Jupiter transit has changed you forever.  Now’s the time to take what you’ve achieved and consolidate those gains.  Happily jovial Jupe hasn’t gone far.  He’ll remain in your money house through most of the year. Since you like to live life with poise and grace, money certainly helps.  Clues come with the full moon in your sign March 31 and the new moon Oct. 8.  Saturn turns heavy handed with home/family/real estate issues. You try so hard to keep everyone happy, but must learn to say “no” nicely.

SCORPIO (Oct. 23-Nov.20)

Though Saturn attempts to undermine personal communications, Jupiter, the expansive godfather of the Cosmos continues to hang in your sign well into December.  Surely you’ve felt Jupe’s expansive influence.  An old personality structure has been (or is being) left behind like old skin.)  Time to go with your passion, expand and fly. The decision-making opportunities afforded by the powerful full moon, April 29, and the new moon Nov. 7 (both in your sign) could be the most important of your life.  You’ll know all one year from now.

SAGITTARIUS (Nov. 22-Dec. 20) 12

You feel antsy, like a young and eager understudy waiting in the wings. You just know something wonderful and exciting is about to happen and it really is.  Though you continue to feel financial pressure, better times are right around the corner. You’ll begin to get a sense of it around the full moon in June. Then comes the new moon Dec. 7 which marks the beginning of one of the best years of your life.  This Solar return promises to be about as good as it gets!

CAPRICORN  (Dec. 21-Jan. 19)

Where has all the fun gone?  You may well ask.  Saturn, the so-called Dean of Students, Head of the Department of Walls, Boundaries and Rules is sitting in your sign.  What can Minerva say, except that you’re learning lessons and that what you learn you get to keep always.  Decisions-most particularly about money–made at the time of the New Moon in your sign Jan. 16 can affect your entire life.  Look for previews around June 27. Nurture yourself, Cap, take yourself seriously but don’t beat yourself up.  This is a time for enlightened self interest.

AQUARIUS  (Jan. 20-Feb.18)

Sudden or unusual romantic involvement in recent years has changed you forever.  As 2018 evolves you’ll feel a pull between the public you and the private one.  The first seven months of year are about fame and fortune.  What you want, what you really, really want comes true now.  On Oct. 6, you’ll make a decision about what to do with it all. Lovers will have to hustle to keep up with you.  But isn’t inventing new forms of relationship what being an Aquarius is all about?

PISCES (Feb. 18-March 19)

Perspective, as well as knowledge, comes through travel or at least advanced study. This is specially true now, continuing through the next seven months.   Joint finances are iffy.  Perhaps you’ll have to evaluate an intimate alliance and its impact on your future.  What may evolve is a whole new lifestyle possibly in another country.  Space and reflection become increasingly important as the year progresses and you step unexpectedly into the limelight. A decision on Nov. 4 will dramatically shape your life.

‘Minimalist’ authors advocate getting your house in order

By Carolyne Zinko

January 4, 2018 (SFChronicle.com)

What we own is not who we are. An organized home is not necessarily a decluttered home. Understand the distinction, say Kyle Quilici and Cary Fortin, and you might just be headed for a better quality of life.

The two are the forces behind New Minimalism, a San Francisco decluttering and interior design company, and believe that living with fewer possessions is not a life of grim deprivation but one that’s comfortable and cozy.

That’s the premise of their business, and their new book, “New Minimalism: Decluttering and Design for Sustainable, Intentional Living,” (Sasquatch Press, 195 pages), which hit the shelves Jan. 2. Part therapy and part interior design, it’s just the thing to dive into as we seek inspiration for calm and order in the new year.

Quilici, an interior designer, and Fortin, who previously worked in corporate law, describe their philosophy as a “middle ground between traditional minimalism and over-the-top consumerism,” and fill the book with photos of airy interiors; stories about the experiences of real-life clients; tips for donating, composting, recycling; lists of websites for wardrobes and interior design; and more.

There are quizzes, too, to help collectors (or would-be hoarders) determine which of four common archetypes they fall into, with regard to having trouble throwing things away. Quilici, who has a degree in organizational behavior, and Fortin, who studied psychology, detail the mental blocks that prevent each personality type from letting go, and provide suggestions for overcoming them. Awareness, after all, is the first step of change.

“The need for a complicated organizational system is usually indicative of too much stuff to begin with,” they write in the book’s opening pages. “A beautiful, easy-to-maintain, organized home is simply one of the many positive by-products of a thoughtfully curated and decluttered life.”

Millennials tempered by the recession of 2008 and laden with college debt are more interested in experience than acquisition. A slew of TV shows are popular for living small, including HGTV’s “Tiny House, Big Living” and Bravo TV’s “Stripped,” which strips participants of all possessions to see how they fare nude, without money, furniture or clothes. Meanwhile, books such as “The Life-Changing Magic of Tidying Up” by Marie Kondo are charting on best-seller lists (while simultaneously inspiring a backlash from those proud of their possessions).

“In society in general, we look at things as enhancing our lives, so there’s only a positive association with having things,” said Quilici in a recent chat from her office in San Francisco. (Fortin recently moved to Boise, Idaho.)

“We like to talk about the hidden costs of things — the cost to store them; repairing them if they get broken; remembering where things are; returning things because you bought it online and it didn’t fit,” Quilici said. “Stuff ends up taking a lot of bandwidth to manage.”

The two met by chance while carpooling to a yoga retreat in Ojai (Ventura County) in 2011 and bonded over a mutual interest in sustainable living. Fortin founded the business in 2013.

Their clients, who numbered nearly 100 this year, are often people in transition — college students living away from home for the first time; people experiencing breakups; older adults who are downsizing or experiencing life-changing medical conditions. Fortin and Quilici typically work in five-day sessions, focusing with clients on mind-set to ensure they’re ready to begin; asking how they want to feel when they walk in the door of their home (calm? energized? proud?); and then grouping possessions in categories (wardrobe, kitchen, household supplies, etc.) before sorting for donation or disposal.

With New Minimalism’s help, she donated “two or three giant SUVs full of stuff,” she recalled. She learned to recognize an object’s sentimental value, tell herself she didn’t need it, take a picture of it, thank it for being in her life and then give it away.

“You’re letting go of stuff, but you get to breathe new life and light into your space,” Woods recalled. “That’s important when you’re going through something hard. There’s opportunity here.”

Now head of her own startup and splitting her time between apartments in San Francisco and New York, Woods has resisted the temptation to accumulate to excess, noting, “My way of arranging my apartment now and bringing things into and sending things out of my life was affected. I wouldn’t have been able to do that without their influence.”

Similarly, Abby Davisson, 38, director of the Gap Foundation in San Francisco, and her husband, Ross, used the duo’s services when she was pregnant with their second child and the couple wanted to stay in their three-bedroom house without feeling crowded. “We knew what had to happen,” she said, “but we didn’t have a vision of how it could.”

Davisson kept one teacup and saucer from each set of china for tea with girlfriends, and took photos of her certificates and donated the frames. Whenever she balked and suggested she might need an item for future use, she was asked to consider when she’d used it last, and whether there was someone she could borrow it from instead.

“It’s intense,” Davisson recalled of the memories that resurfaced. “It’s emotionally exhausting; I felt drained.”

Creating a nursery, however, was “exhilarating,” she said, as they focused on making the room functional and aesthetically pleasing. “You could see the fruits of your labor in letting go of things,” she said, “as the room started to take shape.”

The training has made her relentless in deciding what stays and goes. With an app called Artkive, she photographs her kids’ artwork instead of allowing it to pile up in the house.

“I feel calm, despite lots of chaos in our lives with two parents working and two kids,” she said. “They’ve helped us make our home a haven.”

Removing excess from our lives is a First World problem, for sure. But Quilici’s got a point when she notes: “What we value, if we get deeply introspective, doesn’t have anything to do with stuff.”

The four archetypes of collectors

Connected

Has an emotional, relational and impassioned way of approaching the world, treasuring family and friends. Clings to souvenirs, even if they do not use or enjoy them. Their block is sentimentality. They must learn to separate memories and experiences from possessions and mementos, appreciate the item for what it once meant and release it for use by someone else.

Practical

Operates from logic; is data-driven, methodical and factual. They are limited in their understanding of the effect their things have, ignoring how cluttered the space is and how it negatively affects themselves and others. Their block is usefulness. If an object has a perceived use for any person in any circumstance, they will hold onto it — even if it’s not useful for them. Instead of thinking “I might” or “I could,” they need to focus on whether they need the object right now.

Energetic

Exudes energy in tackling projects and obstacles; innovates at work, is deeply committed to hobbies. They tend to be chronic over-schedulers who run 10 minutes late and rarely finish projects, being unrealistic with their time. Their block is an inability to say no. They must determine top priorities, say no to activities that don’t align with those priorities, and schedule time for actions that do. To-do lists are their best friends.

Frugal

Acts from mindful self-awareness and contentment, plans for the future but is rooted in the present. Eliminates expenses that don’t add to health, joy or happiness goals; are intentional about how to expend energy. Scarcity is a worry; they replay past financial traumas or project anxieties into the future, holding onto items purchased in the past to quell such fears. Their block is money. They need to soothe internal discomfort with actions, not external objects — exercising, sitting in nature, dancing to a favorite song or calling a friend.

Source: “New Minimalism: Decluttering and Design for Sustainable, Intentional Living,” by Cary Fortin and Kyle Quilici

Carolyne Zinko

Carolyne Zinko

Style Reporter

Carolyne Zinko is a San Francisco Chronicle staff writer. Email: czinko@sfchronicle.com

Gods, Aliens, and Atheists: Are We Alone in the Universe?

(BigThink.com)

By Michael Shermer Science Writer

Are atheists who believe in aliens falling for one of humanity’s oldest brain biases? In a series of four studies titled ‘We Are Not Alone: The Meaning Motive, Religiosity, and Belief in Extraterrestrial Intelligence’, psychologist Clay Routledge and his colleagues discovered that participants who report low religiosity demonstrate a greater belief in intelligent extraterrestrial life existing out there, elsewhere in the universe. This tendency is particularly interesting to science writer and skeptic Michael Shermer, because let’s face it, he says, “religions have no more evidence for god than scientists have for extraterrestrials.” These two beliefs are as detached from proof as each other, yet both fill the all too human need to be comforted by the thought of another world—whether takes the form of moral and kind sky gods, or technologically advanced aliens. Is a belief in intelligent extraterrestrial life just another expression of our religious impulse? Michael Shermer’s new book is Heavens on Earth: The Scientific Search for the Afterlife, Immortality, and Utopia.

TRANSCRIPT

Michael Shermer: So one of my recent columns in Scientific American was called Sky Gods for Skeptics, or as they used to call it, Aliens for Atheists.

Basically the idea is that aliens and extraterrestrials in our imagination—and we haven’t found any yet so they’re all in our imagination—are often portrayed as these almost god-like deities, you know, they’re super advanced technologically, scientifically, morally. They’ve somehow overcome war and poverty and these sorts of things. And so I got to thinking about this. It’s very similar to the religious impulse, which is that: we’re not alone. There is something out there more powerful than us who knows about us and cares about us; who loves us. That’s the kind of deep religious impulse: “We’re not alone.” And that’s the same impulse people get when they think about extraterrestrials.

The crux of my article in Scientific American is that there was there was a new paper published that showed that people who have this longing—so there’s variation in this: some people have more of that longing than others—those who have that longing but are not religious are more likely to believe extraterrestrials are out there.

In other words, if you have the religious beliefs, God, Jesus, Mohammed, whatever your religion is, you don’t really need the aliens, so you’re satisfied with that. But if you don’t have that then you’re more likely to go for the extraterrestrial hypothesis as a viable one in the sense that “it makes me feel good”.

Because let’s face it, religions have no more evidence for god than scientists have for extraterrestrials. It’s all imagination and speculation based on reason and logic and arguments, but we still don’t have any empirical evidence. So short of that I find it interesting that it becomes sort of an emotional appeal or a deep desire for us to feel like there’s somebody else out there, and “I’m not alone”. And let’s face it, that does feel good, and there’s nothing wrong with that—but we should always suspend judgment until we actually have evidence for this. We may be the only ones in the cosmos that are sentient beings, and if so, all the more reason we should care for our world and each other, because that would mean this is it.

Manifesting Your Soul’s Purpose with Dr. Wayne Dyer


Hay House
Published on Oct 28, 2015

Register today: http://goo.gl/0JDdqm

Are you living your life as intended? Are you listening to the infinite intelligence within?

In Dr. Dyer’s free video series, he shares profound spiritual lessons he’s discovered in living from that place of infinite intelligence within and how living in the light provides positive changes in our lives. In this powerful video, you’ll learn the biggest regret of the dying as written by Bronnie Ware in The Top Five Regrets of the Dying. Do you wish you had the courage to live the life you know you are destined to live? Dr. Dyer shares two very personal moments that completely changed the course of his life. Both of these moments were occurred because he listened to those inner callings we all have. After listening to the infinite wisdom, his life began to change in profound and positive ways. What he discovered on his journey was we all came here with a purpose, with something greater to accomplish. We are not the physical body we inhabit but are part of the infinite intelligence of all creation. When you summon the courage and heed that inner calling, listen to that infinite intelligence within, that’s when your life begins to have purpose. In Dr. Dyer’s new online video course, Manifest Your Soul’s Purpose, you’ll use powerful meditations with readings that will help you understand that the laws of the material world do not apply in the presence of the God realized. The thoughts you think are not just happenstance; they are within you for a reason, for a purpose, for a destiny you are called to fulfill and that is unique to you. You’ll realize the light of who you really are and why you are here. Dr. Dyer and several spiritual teachers including Anita Moorjani, Immaculée Ilibagiza and Scarlet Lewis take you on a remarkable journey where you’ll discover that you are capable of using this divine intelligence to create the life you were destined to live, the power of forgiveness, and recognizing the light within! For more information about Dr. Dyer’s new online video course, click here: http://goo.gl/0JDdqm

(Submitted by Robert McEwen, H.W., M.)

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